The small variation: whether or not they’re producing modern version circle of cuckolds an already-cool item or coming up with the following large thing in tech, singles in Silicon Valley may lead fast-paced schedules — meaning matchmaking typically becomes apply the backburner. Since 2003, Linx Dating as well as its creator Amy Andersen have already been addressing the needs of these hectic, relationship-minded pros with a curated, customized, and intuition-based matchmaking system.


From Google to Apple to Lyft to Github, Silicon Valley is recognized for its juggernaut tech organizations and revolutionary start-ups, so much in fact that there surely is actually a well known Television program called after it. Silicon Valley can be noted for the enthusiastic, hardworking, innovative, and dedicated people that work at these lenders — all of these gives really to an effective career however necessarily a successful matchmaking existence.

“these individuals are very focused along with their careers that one day they wake-up and think ‘Oh my personal gosh, i must discover my match. Just how do I begin carrying out that?'” mentioned regional matchmaker Amy Andersen. Linx Dating is actually the way they go-about undertaking that.

Launched by Amy in 2003, Linx, for small, is actually a curated matchmaking service for the people active, high-profile unmarried experts in Silicon Valley while the surrounding Bay region (plus worldwide) who possessn’t had the opportunity to get the union they need. These days, the company is recognized as “Silicon Valley’s Matchmaker” and Amy its “Cupid.”

Amy lately informed you in regards to the “aha moment” that started everything, this lady client-to-client vetting process, the algorithm-less, intuition-based matchmaking, and the individual connections she creates using the men and women she assists.

Connecting the Gap Between solitary guys in Silicon Valley & Single feamales in San Francisco

The motivation for Linx came in 2000 while Amy had been working in exclusive customer solutions at a tech company in San Francisco but residing in Silicon Valley. Whether or not it is at work, through pals, or just out and about, Amy frequently found gents and ladies who had been educated, winning, attractive, and well-rounded, even so they happened to be single and did not understand exactly why.

Knowing both locations well, Amy pinpointed the issue: there have been much more available males in Silicon Valley than San Fran and offered ladies in San Fran than Silicon Valley. Making use of their family members, buddies, and professions being in their unique respective metropolises, making the 50-minute car trip to fulfill that special someone wasn’t at the forefront of their minds, Amy explained.

“which was my ‘aha moment’ in which I thought ‘imagine if I had been to bridge this gap and create these opportunities of these great women in San Francisco and these fantastic men in Silicon Valley?'” she mentioned.

Amy then spent the following 3 years doing the maximum amount of study as she could, making use of her business-oriented brain receive an improved notion of the market industry and demand for this kind of matchmaking company. In 2003, when she had all the woman ducks in a row, she give up their task at Merrill Lynch, launched the company, and never seemed right back.

“Starting Linx happens to be one of the recommended choices of my life,” she stated. “Facilitating these introductions and offering as a conduit between both of these demographics has proven to your workplace effectively throughout the last 12+ years that i have been carrying this out.”

From the Application to the Wedding, Amy is There Every Step

Amy requires a very hands-on strategy with her clients from just starting to end, observing everyone independently, utilizing their specific desires and requires throughout the matchmaking, and supplying her professional advice all along the way.

A One-on-One, In-Depth Vetting Process Ensures High-Caliber Clientele

At Linx, all of it begins with the quality of the clients. While additional matchmaking organizations might take anyone who can be applied, Linx has an extensive referral-based vetting system that makes their clientele stand out from the rest. Every aspiring member should be advised by a former or recent member, a buddy or contact of Amy’s, or the want.

Amy obtains a lot of recommendations each day and screens each applicant herself. And whether or not they’re 22 or 72, Asian or Latino, solicitors or musicians, Amy is seeking people who are smart, healthy, relationship-minded, accomplished, bold, and leading interesting physical lives in general.

“so long as someone is actually excited about their job, that is what I’m finding. Beyond that, I’m trying to find people who are well-rounded. Should it be volunteering or cooking or whatever it is, I just want to see they’ve a colorful, fascinating life,” she said. “If someone states in my experience ‘All i really do is actually work’, I’m most likely not browsing desire to use all of them. Not only perform they not have stability within their physical lives, but if you ask me which is in addition indicative that they do not have time for a relationship.”

Following preliminary evaluating, Amy creates a private meet-and-greet, which she said is an essential section of becoming a client. That’s where Amy reaches be aware of the person, notice their own private tale, and discover what they’re looking for in somebody (and the things they’re not looking).

First and foremost, Amy is identifying if her business could be the right fit for both sides. Whether some one actually 100percent over their particular ex or come in a painful phase regarding existence, her instinct can tell if the time is off.

“The meet-and-greet is a vital period for my self but much more regarding prospect for a great study of exactly what Linx is focused on,” she stated. “folks get the answers they are trying to find from the meet-and-greet, and that’s really important because anyone who decreases that highway becoming a client, i wish to make certain they feel prepared accept this procedure.”

When the meet-and-greet goes really, they are going to come back for a follow-up meeting with Amy before choosing the account that’s ideal for all of them and having started on the matchmaking. Even though it appears as though a long procedure, Amy stated its essential because she desires every user as satisfied with Linx and the other way around.

Matchmaking That Combines the customer’s hopes & Amy’s Intuition

Besides testing every candidate, Amy can the actual only real individual at Linx would you the matchmaking, outsourcing her concierge services to experts like pro clothes stylists, makeup painters, and psychologists.

“this will be a tremendously little, boutique, niche matchmaking organization when compared to many organizations which have huge staffs and limbs worldwide etc, therefore Linx is extremely personalized in that respect,” she mentioned.

Her distinctive matchmaking system integrates the granular metrics of just what individual wishes in a romantic date (their unique recommended peak, age, income, etc. in addition to their deal-breakers) and Amy’s all-natural skill and intuition for understanding whenever two different people belong together.

“These days, regarding when I come up with a match, about 75percent when it is produced by gut, that impulse that says ‘Oh my goodness, In my opinion i would get on to one thing here,'” Amy mentioned.

Considering those aspects, Amy will take control of, scouring her database of qualified singles until she finds the perfect match per client.

Online Pre-Introductions Get Singles stoked up about Their unique Match

Once Amy has actually her perfect pairing, she’ll e-mail both people a “baby bio” of each some other, providing them with a picture of other peoples character, interests, look, and getting them worked up about just how great they’d be with each other.

“i would like my personal customers throughout the edge of their particular seats, jaws towards surface, like ‘OMG this person seems incredible,'” she stated.

They will subsequently reach ask Amy questions about their unique match and make an effort they want to choose for by themselves if they think it really is correct. During this period, Amy additionally ensures the clients don’t know both, whether through work or social groups if not previous internet dating activities, therefore all of us have a clean record.

“I find there is certainly cross-pollination using my clients where they’ve in some way have actually fulfilled. I wish to abstain from a scenario where they will have currently fulfilled or they will have glanced at every other’s on line users there was actually grounds they chose to forego that chance,” she stated.

The amount of time from Amy’s first e-mail on the set agreeing to meet up often takes 72 several hours, and also at the period Amy will send all of them a one-page, custom bio with even more juicy details, including their particular basic brands. Amy said she excludes finally labels before the first time for them to stay away from Googling both, engaging in their very own minds, and damaging the magic.

Sufficient reason for Amy becoming traditional, she necessitates the guy to call the girl (no texting or emailing!) within 5 times to set up an enjoyable go out in which the guy addresses her.

Going Beyond a Matchmaker being a Liaison, Confidant, Friend & Adviser

When Amy tends to make a match, she does not only send them down throughout the very first date with a “all the best!” She supplies pre-date training that sets her customers at ease and will teach them ideas on how to decrease their particular fast-paced schedules down (at the least for starters night) She said it is particularly important in Silicon Valley, in which everyone is actually functioning 24/7 and always have so many ideas running through their heads.

“I want you to ignore every little thing around you, all disruptions in daily life,” Amy said. “i want that thoughtfully get ready for the day because these suits actually count. A whole lot is driving to them mentally and financially, and so I want people to focus on those vital details and remember essential those basic impressions are.”

“Amy has actually surpassed every hope and I also would strongly recommend Linx. We have since met an excellent guy who I would not need satisfied normally. The audience is taking circumstances slow and seeing exactly what the future keeps.” — A Linx Representative

Also because every user signs a two-year contract (that is certainly frozen whenever you want should they fulfill someone special), Amy turns out to be in the same manner spent because they are within this trip and it is able to build a commitment beyond a specialist one. She even gets wedding invitations and images of babies who have been produced from previous members.

“which is mostly precisely why I do this — it is rather gratifying,” she stated. “much beyond my personal task of being a matchmaker, I’m a liaison, confidant, friend, and agent.”

Final Thoughts

Thanks to Amy’s commitment, ingenuity, and love for her customers, Linx is looking after an under-served singles industry when you look at the dating industry, and she is recently scratched the outer lining on which she will be able to bring to the Silicon Valley location and the world. We’re certainly looking forward to just what arrives next.

“i have worked really hard to construct outstanding reputation of this type, but personally i think like i’ve so much more unearthing to-do to obtain further diverse and fascinating consumers which I’m able to assist,” she stated.

For women who want to join Linx Dating, just click here. For males interested in registering, go here. You may want to follow Linx and Amy on Twitter: @linxdating.